Ethno-Racial Appeals and the Production of Political Capital

Donald Trump’s election has renewed our attention to the use of racial appeals in electoral campaigning. Among other things, Trump infamously referred to Latino immigrants as “bad hombres,” murderers, and rapists. Since then, numerous candidates have followed his lead. In the 2018 campaign for the Florida governorship, for example, the Republican candidate Ron DeSantis called on voters not to “monkey this up” by voting for the Democratic candidate Andrew Gillum, the African-American mayor of Tallahassee. For social scientists, Trump and DeSantis’s appeals are remarkable because they are so blunt and explicit.