Urban planning is often thought of as a public sector activity, despite the increasing role and influence of private-sector consultants. Consultants are involved in many stages of the planning process, including undertaking policy reviews; creating long-range plans and strategies; and, designing and implementing public engagement strategies. Planning consultants often straddle the private and public spheres, working for both government and private clients. This raises questions about how private-sector planners balance competing goals, as well as the democratic legitimacy and accountability of the planning processes they undertake.